In terms of the website, one thing I would definitely reconsider on a future occasion is using internet fonts. The server I uploaded my website on to didn't recognise any fonts unless they were default iMac fonts and therefore the stylish ones I had selected became defunct. They were changed to bland, unaesthetic fonts that didn't quite capture the same mood that was created by the ones I had chosen myself. This is something I could not change or influence and it was only after the website had been uploaded that this became an evident problem. Fortunately I have the screenshots of how the website SHOULD look on a previous blog entry so you can clearly see how it is meant to look. I had taken special care to ensure everything was coherent, not only within the website but in all the pieces I created, and the screenshots will ensure that this is the case.
Fortunately this does not change the content of the website and once you have overlooked the differing fonts, the website itself still boasts the same modern touches as shown in the images.
I am very pleased with the website overall and think that it works very well within the Digitized brand. The podcast works particularly well and it was great fun to make. As explained in the blog entry concerning the podcast, I felt it was worthwhile creating it to demonstrate our understanding of how important video interaction is in the 21st century. I do feel, on reflection, that to really emphasise this point I should have persuaded the rest of the group to film another - perhaps a more in-depth behind the scenes video. Obviously we were very wary of time and didn't want to prevent editing the music video by working on other things, particularly in the light of the problems I explained in part 1. The podcast served to show how well we got on off-camera, particularly myself and Scott, and that natural camaraderie we have transferred well in to the footage. I think this teaser entices the 'viewer' and helps them form opinions and speculate as to what life in the band is really like. Although this is clearly all for argument's sake, it was important we considered every aspect of the band and their relationship with the audience.
Aside from that I'm pleased with the appearance of the website and the content I have included in each page. I enjoyed designing it as I had a clear vision of how I wanted the Digitized brand to be represented in its online product and feel it delivers the interactive effect I desired.
In regards to the digipak I feel that it was a little more difficult to design/generate any new content that hadn't previously been explored on the website. Therefore I stuck to a lyrics section for the song 'Pogo' and a tracklisting guide for the album that Digitized were releasing. Although this was relatively basic and, perhaps, unimaginative, I couldn't think of what else I could include that would make the digipak stand out. I decided that at least with lyrics it had been done before by professional bands and at least showed that I recognised what had worked successfully in the past. The themes and colours work well though and I'm very pleased with the front cover. The design is innovative, edgy and mysterious, which is perfect to provoke a reaction from audiences. There are various connotations that can be drawn from the image (young adults are similar to one another/without a mirror reflection you can't always see the real you, etc...) although there is nothing blatantly obvious to be drawn from it. The intrigue this provokes is exactly what I hoped would be the case and as a result I'm very happy with it.
Both products required a lot of hard work to design and get right but ultimately I feel I created pieces that were in keeping the Digitized brand. Clearly there are things, as I have mentioned, that I would do differently if I had the chance, but with all things considered I don't feel there is too much more I could have done without the benefit of hindsight.
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