The band weʼve created - Digitized - and the music video for Pogo that weʼve developed is heavily influenced by original song creators Digitalism and weʼve been keen to show this in our work. Having looked at their website I found that they remain relatively secretive about themselves and possess very few links or pieces of information on the work theyʼve done and how they interact with their fans. However Jens Moelle and Ismail Tufekci, who consider themselves to be artists, continue the creative theme that surrounds their band with their choices of colour and pattern on the website homepage.
In complete contrast to Digitalismʼs website, our other musical influence Hard-Fi boast an extensive range of content on their website and maximise aesthetics with their combinations of colours and images. As a band they are renowned for being ʻout thereʼ and this is reflected in their choice of design and layout. As we are trying to combine the ʻBritishʼ nature of Hard-Fi and the musical style of Digitalism, I felt that adopting the key qualities of both their websites would accentuate the portrayal of Digitizedʼs own unique, hybrid character.
The music produced by Digitized is explained to be experimental electro-dance and immediately I felt it was important to create the right ambience, beginning with the siteʼs homepage. Typical colours associated with a dance-floor and disco lights, the scene most likely to feature our type of music, are fluorescent pinks, yellows, greens and blues, so I used all of them throughout each page I have created. In tandem with the lively, vibrant colours on show is digitalised, techno-styled text as it really enforces the suburban party atmosphere we wanted to promote. The bandʼs name is written in this particular futuristic style and is featured prominently. Each time ʻDigitizedʼ is written on the website it appears in the same font so that it can be perceived to be somewhat of a band trademark.
Aside from the obvious features of aesthetics, the website contains many pages where fans can interact with the band, something I discovered to be particularly important in the social-networking society we find ourselves embracing in 2012, including a written blog and a podcast page. I felt it was important Digitized were available on more than just the mundane written platform, so there is a designated space for videos to be uploaded from the band in order to allow fans the opportunity to see each member in a day-to-day environment away from music. We created a podcast that tackled how the band formed and we requested site users to send in questions for us to answer via our official Twitter and Facebook accounts.
This, I hope, expresses my understanding of the importance of immediate
communication between band and fans in the digital age and therefore Iʼve made
Digitized available to be scrutinized by a global audience in a number of different
modes.
There is a lyrics page where ʻrecentʼ songs released by the band are featured. Pogo is among the songs where lyrics are available and the other is Digital Love, our fictitious first single. Accompanying that is a page with information on the album the band have taken Pogo from as the second single, entitled Digitage. A specific page dedicated to Pogo itself is also available and talks about the song. Other expected commodities on a professional musicianʼs/bandʼs website include images from ʻbehind-the-scenesʼ and there is a page which provides that too.
The website is very easy to navigate and isnʼt too extravagant in the sense that fans who are not as media savvy as others can still operate their way around it to find the content they want. I feel this is important because I donʼt want to restrict the number of people who log on to the site and make people feel as though they are isolated from the band if they donʼt understand the logistics of complex websites. Having said that, I didnʼt want it to seem basic, simple and ubiquitous so I divulged in ensuring the nature of Digitized was on show in each page of the site.
I feel the completed website retains all the features of a respected professional website without detracting from aesthetics and important content. The primary purpose of online space for a band is to promote themselves and offer an exclusive insight in to their life and I feel this has been achieved with the plethora of interactive platforms that have been embraced and offered to Digitized fans worldwide.
There is a lyrics page where ʻrecentʼ songs released by the band are featured. Pogo is among the songs where lyrics are available and the other is Digital Love, our fictitious first single. Accompanying that is a page with information on the album the band have taken Pogo from as the second single, entitled Digitage. A specific page dedicated to Pogo itself is also available and talks about the song. Other expected commodities on a professional musicianʼs/bandʼs website include images from ʻbehind-the-scenesʼ and there is a page which provides that too.
The website is very easy to navigate and isnʼt too extravagant in the sense that fans who are not as media savvy as others can still operate their way around it to find the content they want. I feel this is important because I donʼt want to restrict the number of people who log on to the site and make people feel as though they are isolated from the band if they donʼt understand the logistics of complex websites. Having said that, I didnʼt want it to seem basic, simple and ubiquitous so I divulged in ensuring the nature of Digitized was on show in each page of the site.
I feel the completed website retains all the features of a respected professional website without detracting from aesthetics and important content. The primary purpose of online space for a band is to promote themselves and offer an exclusive insight in to their life and I feel this has been achieved with the plethora of interactive platforms that have been embraced and offered to Digitized fans worldwide.
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