My Updated Digipak

I've refined my original digipak design to incorporate all 4 covers (2 interior and 2 exterior). I've revamped the amount of content and attempted to retain a similar theme and style on all 4 sides to make it a coherently constructed piece of work. As you will notice the colours and fonts used are also present on my website as I felt it was important to keep a consistent structure to all the products related to the music video. Simply, the colours reflect disco/techno lights and stand out against a dark background - much like on a night out.

Here is my final design:

Social Networking

Aside from the podcast I included on my website, another modern tool used to encourage interaction from fans is social networking. The majority of bands in 2012/2013 have a team of dedicated media experts who ensure their presence is known on sites such as Facebook and Twitter where millions of people actively post on a daily basis. To put it in to further perspective there are thought to be around 1 billion Facebook users registered in total today, whilst Twitter boasts around 100 million. That is a massive audience that can be targeted and allows any individual group to communicate with them.

I have therefore decided it would be beneficial to Digitized to follow suit and exploit the fact we can reach out to a wider audience that we may not have been able to communicate with otherwise. I created a public Facebook account and invited a few peers to 'like' the page and become involved with whatever we decide to share on there. Whilst we are unable to advertise any of our music on iTunes like other professional bands do we can still interact with our fans and point them in the direction of our music video. Of course, we don't have our own dedicated media/PR team to control our account so it is manned by ourselves. I prefer the fact we have the freedom to decide what gets published on there and it does create the impression that we are involved with everything that endorses the band. Hard-Fi, one of my musical inspirations, control their own Facebook account as they are a band that have enjoyed success predominantly in Britain, whereas global stars such as Rihanna don't necessarily control their account themselves. We are not worldwide music icons just yet so we are more similar to Hard-Fi in the sense we don't have the resources to employ a media team!

I've also created a Twitter account that will post almost identical information but obviously on a smaller scale because there is a precise word count on the tweets you can send. On there we rely on our followers to retweet our posts and spread the message to other users - thus hopefully encouraging them to follow us themselves. On the Digitized website the Twitter link is not real because at school we are prevented from accessing such sites, so I had to create a made up address for aesthetic purposes. 

SoundCloud accounts are also popular among professional bands but I opted against opening an account on there because it is mainly a place to upload remixes and any other DJ-influenced music you've created. We don't have any tunes like that so we felt it wasn't worthwhile creating an account on there although I do recognise it's usefulness.

Digitized Pogo Official Video

In case you missed the link to our video in my 'YouTube Channel' post (where it said that our upload of the video had been blocked by EMI), here is an updated link that should now work.

I searched around on YouTube and found that other people in the same position as myself were not experiencing copyright problems when uploading their videos. Therefore I've re-uploaded ours this evening on the following link:

Digitized - Pogo (Official Video) - YouTube

It should now work.

There is a specific page on my website (within the 'Pogo' section) where the video is also accessible but QuickTime (with which it was uploaded) is sometimes very slow to work. As a result I have not posted the link directly to that part of my website in this section because it is unreliable!

Digitized Website Link

Having uploaded a selection of screenshots earlier on of my completed Digitized website, I'm now able to present the site's link. I'm delighted to have finished it after a lot of hard work and the reaction I've received from it has been tremendous. I'd like to thank Dan Coyne who was prepared to be filmed giving his opinions on it earlier on today.

Digitized Official Website

Note: As you will see by clicking on the link, certain fonts don't match with the ones displayed in the screenshots article I posted recently. This is because the server that is hosting my website doesn't recognise the fonts I'd taken from the internet and as result they've modified them to a more basic style. So, the website is meant to look like the screenshot images and not how it appears when clicking on the link.

As an evaluative point, I'd have to seriously consider using internet fonts again in the future because of the problems that have arisen on this occasion. It is too late for me to re-publish the website now with alternative fonts to the ones I'd previously chosen so I'll have to persevere with what I've got. I'm disappointed but not too frustrated and as long as I learn from this and use my knowledge in the future I'll be happy.

Digitized YouTube Channel + Video

We created our Digitized YouTube channel in order to gauge opinion of our target audience. Having considered David Gauntlett’s theory that audiences and producers ‘blur together’ in the 21st century, we felt it was important to show our band had exploited the technology and networking available to us in order to create our video and interact with people. As pioneers of the digital age, its easy to neglect the fact that technology is enhancing our music sharing experience beyond what was originally deemed possible,  so we thought we’d demonstrate our recognition of this by using a YouTube channel to share videos.

Our YouTube channel for Digitized (with proof of video upload!)

Half way through the editing process we uploaded a mini edit version of our video to show what we had done so far. We posted the video link on our individual FaceBook and Twitter sites to encourage people to take a look and leave feedback, which we received openly. We acknowledged that there would be a range of views on whether the video itself was coherent or looked professional, so we were prepared to garner criticism.

'Pogo' Teaser Video - Digitized

We had our own ideas of what needed to be improved before making it public online, but we felt it was just as important for our demographic to voice their opinion as it’s a video that reflects them and their way of life.

We were pleased that when feedback was first received a lot of it was positive. We were told it ‘had good camera shots to portray being drunk’, ‘effective locations’ and ‘good story-lines’ and that gave us confidence that we were heading in the right direction in terms of delivering a relatable video to our audience. We weren’t completely immune from constructive criticism though, which was good because this was the point of this process anyway, and a number of comments focussed on how it fit together alongside the song.

A few people felt that although the video showed a drunken night out, it didn’t necessarily tie in perfectly with the song itself. One particular comment explained ‘the video could have accompanied any number of different songs, it maybe needs to relate more to ‘Pogo”. When watching the video back through again afterwards, we could see where they were coming from and realised we needed to experiment with it to ensure that in future it does fit with the song. I proposed that we add shots of someone miming to certain words to link the audio and visuals together, something Scott and Cathy agreed would help. When we next went out to film other elements of the video that we hadn’t already put together, we went and re-filmed one part of the video so the shots included miming. We knew that just one sequence of miming wouldn’t improve the coherency of the video, so we found a location where another mime could be filmed with another character. By having at least two mimes it didn’t look like we panicked and at the last minute added one in, it looks deliberate and part of the video.

I still felt it was lacking in something and after consulting with Scott in particular, we decided we would try and implement some text at certain points of the video. We felt the stand out lyrics in the song are ‘yeah’, ‘wah-ohh’ – they are memorable words and really capture the spirit of a ‘drunken Friday night out’ – so we tried to put them in to text when they are sung over the video. We decided to use a font that I had used in my ‘Digitized’ website, as it maintained a coherency between the entire media package I was creating (music video, website, CD cover). We decided to use the text at two separate points in the video and added the lyrics ‘there’s something in the air’ before it, to emphasise our understanding of it’s effect.

Other than that a sound issue was brought to our attention, which was easily rectified as we just needed to cut all audio from our recordings – something we thought we’d already done. Aside from these particular highlighted improvements, nothing else major was needed, except to carry on the final part of the editing process in the same vain. We continued to do so and were finally in a position to upload our finished video. Barring any obvious deficiencies that our audience may inform us of, no further editing is required and it is available to access on our YouTube page.

'Pogo' - Digitized (Official Video)

[UPDATE (22/12/12): Unfortunately we have encountered problems in that EMI have blocked both videos from being accessed on 'copyright grounds', even though we wrote disclaimers in the video descriptions. They were available online for around a week before they were taken down. The links above are the web addresses for the videos but as you will discover they will take you to YouTube where it will say they have been blocked.]

Blog + Podcast

As part of my website I decided to include a blog + podcast page as I've noticed that this is the most popular mode of communication between band and fan in 2012. I filmed the podcast with Scott and it features at the top of this particular website page.

We generally talk loosely about life in a band, answer fan questions that have been sent to us on Twitter and give our opinions on the other members of the band. It is quite a colloquial piece of footage but I felt it would help to break down any barriers between the audience and ourselves and allow them to see us as real people. There is a real problem in the music industry that although fans are able to live vicariously through their idols, they are unable to relate to them. Whilst this can be a good thing I feel that audiences crave genuine interaction with these people and therefore I initiated the idea of being relaxed and down to earth on camera.

I'm happy with how it looks but recognise that it is not the most professionally edited piece of footage. Really I just wanted to show that I had recognised this technological advancement in band-fan communication and offer our own attempt - I didn't have the time to edit it as thoroughly as the music video itself because it isn't as important, but I think the idea of it is great and well worth presenting.

Digitized Website Screenshots & Opinions

I've today completed my Digitized website and before anything else I attempted to gauge the opinions of the band's demographic - late teens. I filmed the thoughts of one particular Sixth Former who was happy to be identified. His name is Daniel Coyne, he's 19 years old and his views are in the video below:

Here are a selection of screenshots of the website. They go in order ('Digitized' to 'DIGITAge' to 'Lyrics' to 'Podcast' to 'On the road with Digitized' to 'Digitshots' to our 'Tour Dates'):

Website Evaluation

Having analysed the research I undertook in to a number of bandsʼ official websites, I was in a much more knowledgeable position in regards to designing and creating my own.

The band weʼve created - Digitized - and the music video for Pogo that weʼve developed is heavily influenced by original song creators Digitalism and weʼve been keen to show this in our work. Having looked at their website I found that they remain relatively secretive about themselves and possess very few links or pieces of information on the work theyʼve done and how they interact with their fans. However Jens Moelle and Ismail Tufekci, who consider themselves to be artists, continue the creative theme that surrounds their band with their choices of colour and pattern on the website homepage.

In complete contrast to Digitalismʼs website, our other musical influence Hard-Fi boast an extensive range of content on their website and maximise aesthetics with their combinations of colours and images. As a band they are renowned for being ʻout thereʼ and this is reflected in their choice of design and layout. As we are trying to combine the ʻBritishʼ nature of Hard-Fi and the musical style of Digitalism, I felt that adopting the key qualities of both their websites would accentuate the portrayal of Digitizedʼs own unique, hybrid character.

The music produced by Digitized is explained to be experimental electro-dance and immediately I felt it was important to create the right ambience, beginning with the siteʼs homepage. Typical colours associated with a dance-floor and disco lights, the scene most likely to feature our type of music, are fluorescent pinks, yellows, greens and blues, so I used all of them throughout each page I have created. In tandem with the lively, vibrant colours on show is digitalised, techno-styled text as it really enforces the suburban party atmosphere we wanted to promote. The bandʼs name is written in this particular futuristic style and is featured prominently. Each time ʻDigitizedʼ is written on the website it appears in the same font so that it can be perceived to be somewhat of a band trademark.

Aside from the obvious features of aesthetics, the website contains many pages where fans can interact with the band, something I discovered to be particularly important in the social-networking society we find ourselves embracing in 2012, including a written blog and a podcast page. I felt it was important Digitized were available on more than just the mundane written platform, so there is a designated space for videos to be uploaded from the band in order to allow fans the opportunity to see each member in a day-to-day environment away from music. We created a podcast that tackled how the band formed and we requested site users to send in questions for us to answer via our official Twitter and Facebook accounts.

This, I hope, expresses my understanding of the importance of immediate communication between band and fans in the digital age and therefore Iʼve made Digitized available to be scrutinized by a global audience in a number of different modes.

There is a lyrics page where ʻrecentʼ songs released by the band are featured. Pogo is among the songs where lyrics are available and the other is Digital Love, our fictitious first single. Accompanying that is a page with information on the album the band have taken Pogo from as the second single, entitled Digitage. A specific page dedicated to Pogo itself is also available and talks about the song. Other expected commodities on a professional musicianʼs/bandʼs website include images from ʻbehind-the-scenesʼ and there is a page which provides that too.

The website is very easy to navigate and isnʼt too extravagant in the sense that fans who are not as media savvy as others can still operate their way around it to find the content they want. I feel this is important because I donʼt want to restrict the number of people who log on to the site and make people feel as though they are isolated from the band if they donʼt understand the logistics of complex websites. Having said that, I didnʼt want it to seem basic, simple and ubiquitous so I divulged in ensuring the nature of Digitized was on show in each page of the site.

I feel the completed website retains all the features of a respected professional website without detracting from aesthetics and important content. The primary purpose of online space for a band is to promote themselves and offer an exclusive insight in to their life and I feel this has been achieved with the plethora of interactive platforms that have been embraced and offered to Digitized fans worldwide. 

Delay In Updates

It's been a very long time since I last updated my blog and that is down to a number of different reasons. The most significant factor being that we've been very busy filming and editing the footage we have attained thus far. When in the media department it is vitally important we utilise every moment we have by using the iMacs to edit film as opposed to updating the blogs we all run. In truth we had hoped to finish the production stage by now but we still aren't quite satisfied with everything and may need a final round or two of filming.

What we do have is exactly as we planned it to be and looks great. The shots work well and we've grown fond of the personas we've created for each of the leading roles. We realised though when we were out on location that spontaneity would suit our video and that we should just film us walking around the town. The footage of us doing that isn't as good as it could have been but we've detailed how we are now going to set that up and therefore we can obtain better versions in our final filming.

I've been busy polishing up my website and digipak over the last couple of months too and hope to coincide their completion with the conclusion of our filming. From that perspective things have tied together quite well. Both Scott and Cathy have said they feel my quirky theme suits the band's style and as a result I've not had to tinker with it too much. I'm pleased with the colour schemes and information included within each page so it is almost good to go!

I will post further updates as and when things are completed over the course of the next few hours and days.

                            (This is a group shot that we have taken recently that we quite like!)

Early Designs for DigiPak

As explained in my blog post below, I've designed the front and back cover of my DigiPak. There may be aspects of it that change as time goes on but certainly this is roughly how I expect it to look when I combine it with the inside cover design:

(The colour scheme is very much the same as the one I'm using for my website. The fonts are also something that is coherent in both products)

Production Process

Over the past couple of weeks I've not been able to chart the progress I've been making on my website and DigiPak. I've not had anything visual to show for my efforts as a lot of it has been planning and experimenting with different designs but I've now made real progress and feel ready to present some of my work.

The website is coming along well and I have a basic shape to all of my pages. There is a coherent style both visually and in terms of written work, which makes it seem professional and precise. There are small things that I can update over the course of the production, like the blog/podcast (to make it seem relevant), but other than that the basic information can remain pretty much the same. I will ask both Scott and Cathy to take a look at it and ask for some feedback on how they would have represented 'Digitized' themselves, and once I'm happy with it I shall post images and a link in a blog post.

My DigiPak is not quite so advanced in terms of it's progression but I have a rough template of how the front and back covers will look. I will post an image of this in a fresh blog entry above this one.

The video itself has entered initial production and as a group we've gone on location and begun filming small parts of it. We're unable to undertake large chunks of filming in one go as timing issues are proving to be a hinderance. We have, however, calculated a rota for filming schedules that we will adhere to after half-term (our first lesson back is Wednesday 7th November) - this not only helps us know when we have to go out and film but also helps us to ascertain a timeframe that we want to complete all filming by. We are reliant on the weather as if rain is too heavy or winds are too strong we can't film - so we are hoping for a bit of kindness from mother nature!

The plan is to upload an unfinished video (halfway through the process) and acquire feedback before posting a finished version on to a specially designed YouTube channel.

Equipment List

These are the list of things we require during our ‘Pogo’ music video filming process:

- Video camera (to be borrowed from Media department at Sixth Form)  - to film the majority of the video. Permission required and granted from Mr Butcher as we need to ensure no other Media students borrow it when we need to use it.

- Mobile phone (My own) – to film certain elements of the video and give the impression the audience are experiencing it with us. Incorporating new media in to our film and using new technologies to enhance the effect it has on those who watch it. No further permission required as it is my mobile phone and I'm happy to use it.

- Tripod (to be borrowed from Media department at Sixth Form)  - to help film some of the video. Permission required and granted from Mr Butcher as, again, we need to ensure we have it booked out to prevent other Media students from using it.

- iMac (in Media department at Sixth Form) – to upload and edit our video. Permission required and granted from Mr Butcher but this shouldn't be a problem as we are given access to them for at least 4 hours a week.

This is all the equipment we need for the filming process and now we have the necessary permission from Mr Butcher, we can take the equipment on-location to begin filming.

Filming Process

Myself, Scott and Cathy are now in a position where we are able to decide when to begin filming, the only thing left to organise is what equipment we will need to use/borrow.

We've developed a lyrical timeline and storyboards so we know exactly what we want to film, it's now just a case of going out and doing it. We need to do night shoots because of the nature of our storyline - drunken guys around town, chasing after a girl etc, which makes it difficult because it means we can't film during our allocated time at school. Having discussed when we are all available to film, we've found that it may be difficult on occasions due to work commitments, so that's something we'll have to finalise. The one contextual factor that could jeopardise our plans to film is adverse weather conditions but obviously that's not something we have any control over. We'd have to overcome these problems if necessary.

We've produced a recce for one of the internal locations - bedroom - and have scouted ideal locations around town to film all our external clips. 

We hope to begin our first round of filming shortly.

Pre-Production Recce

Having decided upon what the video is going to portray, we set about exploring potential locations for filming. Some of the early stages of the video will be set in a bedroom – with one of the lead males – and it will attempt to chart his progression from getting ready for a night out with his mates.

Photos of the bedroom we’re looking at:

We identified this room as a possible location for these shots and were impressed by it’s versatility in terms of the different vantage points it has on offer. The size of the room is small due to the large bed situated in the middle of the room, which makes it difficult to capture any long, establishing shots. However, it does mean we can get intimate in our filming and if this location is used, we’re hoping the fact it’s up in the face of the lead roles that the viewer will feel like they are there too. In reality the Friday/Saturday night party scene is rather physical and personal. As we want to reflect and epitomise suburban life realistically, we need to ensure we capture the essence of a real night out to help our audience engage with what they are viewing.

As you can see by the images sandwiching this paragraph, there are some potential lighting issues we would have to overcome. There are many obstacles in the room and although we specify that the location needs to be messy to represent a typical young guy’s bedroom, it does cause problems for us in regards to filming. Some of the objects have noticeable shadows due to the position of the lights, however, we prefer the idea of having the room as dark as possible when filming, with only a spotlight appearing on the character.

All sound on the video will be non-diegetic due to the song being played over the top, rendering the quality of the acoustics as meaningless.

On reflection, we feel this room could easily be the young male’s bedroom. We will experiment with filming there prior to making a firm decision, although, contextually, I would suggest this is as good a location as we’re going to find.

CD Cover Comparisons

It's not just the filming and website that I have to consider within this project. I also have to create a digipak that remains coherent with the rest of the 'Digitized' package. In this document I have analysed Digitalism's 'Pogo' single cover and explained how I hope Digitized can 'inject' a touch of suburban-ness to our own CD cover.

'Pogo' Storyboards

These are the storyboards for our shoot of 'Pogo'. There are explanations as to what type of camera shot each clip will be and whether it will be in standard colour or black and white. Clearly there will not be any sound effects as the only sound that needs to be dubbed is that of the song itself. There are 27 images altogether.

Lyrical Timeline

Before we can begin processing our ideas on to paper in regards to storyboards, I felt it important to devise a lyrical timeline so we knew exactly what we would be doing at each stage of the song.

Codes And Conventions Of Our Music Video Idea

Pre-Production Survey

I have created a survey that I have issued to a number of people in my year group, keen to find out about their interest in particular types of music. Here is one completed survey;

We designed the survey online through ‘Survey Monkey’ and asked our peers in Sixth Form if they would be willing to fill it out. We didn’t just rely on printing it off and handing it out, we also sent copies online through emails so people could reply interactively with minimal effort. Due to technical problems with our Digitized Facebook page we were unable to upload it on there for our followers to complete, but we contacted them to explain the difficulty and they were willing to complete it by email. Overall we acquired 25 full responses.

This particular example has been filled out by hand by an anonymous student aged between 17/18. The feedback we received was varied which helped us to pinpoint a particular type of style that we’d need to produce to satisfy the demands of our target demographic. We were intrigued by how they usually access and discover new music videos at home, so one of our questions was ‘how do you generally discover and view music videos yourself?’.

Participants in the survey were able to choose more than one from the options available to them. The majority of people listed ‘YouTube’ as their primary source for discovering new music videos, which was what we expected. We planned to create a YouTube channel to share our video prior to the feedback we received as we realised the number of regular users on the website. However, seeing the number of people that also find music videos through Facebook, we felt it was important we uploaded the link to the video on to our page, to inform our followers of it. We also decided we’d do the same by creating a Twitter account for the band and posting the YouTube link on to there too, even though less people would find it according to our survey results. This information is important for us in delivering our music video and making it accessible for all who have access to the internet.

Elsewhere from other questions, we received advice on what sort of story-line we should adopt for the electro-dance genre that our music video comes under. Many people felt that the characters involved (around late teens to early twenties was the expected age range from the majority of our participants) should be seen to enjoying themselves as they would do on a typical Friday/Saturday night. This was a thought of ours too so in tandem with these responses we decided the characters would be seen under the influence of alcohol. Most people felt this was a blueprint for videos in this genre as that was the structure they’d gotten used to seeing from professional videos released in the 21st century. We also tried to acknowledge and implement some of the features that people enjoyed in music videos, e.g ‘party’ atmosphere, but we were unable to cater for everything as it would detract from what we personally wanted to create. Everybody agreed that they would be willing to watch our video once we had completed it, which was encouraging for us before we began producing it.

Song Decision - Digitalism - 'Pogo'

We have now settled upon Digitalism's 'Pogo' as the song we will use to create a music video for and can now begin preparing it. We still have some pre-production work to undertake before filming becomes possible but we are happy to have decided upon 'Pogo' as the track we are going to use.

The official video will offer us an idea of how we can approach it but we have our own ideas that we're hoping to implement. We do, however, intend to use part of Digitalism's name in our own identity. We will create the video under the guise of Digitized. We feel this is a modern name that perfectly reflects the genre of the song.

Our next priority is to obtain audience research.

Group Formation

I have today created a group with Scott Hawkins and Cathy Pearce to create a music video because it has become apparent we have similar ideas of how to approach it. I've stated elsewhere in the blog that I think I'd like to create a video to an electro song, which both Scott and Cathy felt was a good idea.

We have gone through a few YouTube videos to try and find a suitable song but as yet we haven't settled upon one. A leading contender though is a song by German band Digitalism called 'Pogo':

We will continue to look at alternatives but will make a final decision soon. We like 'Pogo' because it is an upbeat tune that would allow us to create a video that reflects optimism in a time of public depression. There are very few lyrics in the song to consider which would mean that if we decide to create a linear video (story-line based) then we could do it from scratch and with any theme we like.

 

Music Website Research

I have begun to look in to existing music websites to enhance my understanding of necessary content. I'm not in a position where I have begun my own website as yet but I'm looking to utilise the media technologies available to me (current websites) online. This will prove beneficial when I do start creating mine.

During the research time I have currently, I am using a variety of methods to distinguish how our media product should look in a professional light. I have looked through many music websites in order to gage what content has to be included in my own website and what parts can be experimented with. Here are some of the websites, from a broad range of genres, that I have studied and found useful:

Hard-Fi Official Website  – The website is clearly laid out and crammed full of informative content. Online audiences would find it easy to explore the website and pinpoint the pages they want to read. Epitomises the nature of the band as it’s ‘out there’ and full of colour.

Digitalism Official Website - As the band are an electro group that attempt to conceal their personalities until they get on stage, their website gives little away in terms of extra information, unlike Hard-Fi. They are a German group and the text on the site is predominantly German, as you’d expect, but it’s still easy to navigate.

Fenech-Soler Official Website - Fenech-Soler are a unique modern band that are surrounded by a shield of obscurity – fans find that it’s hard to define them specifically as a group. They play on this and make their official website reflect their mysterious nature. It’s a non-standard layout and set-up but it works in tandem with their inimitable style, ensuring that online audiences won’t be disappointed (you have to navigate an interactive pyramid on their home screen in order to find links to other pages within the website).

So, content-wise, it has quickly become apparent exactly what sort of things I’d need to include in my website, overlooking the lack of content on Digitalism’s site; a ‘news & blog’ type page, a photo gallery, a music video section, a podcast page and a link to the dates of our ‘tour’. Aside from these basics the rest of the website can be specifically reflective of our band and as I think we will be a dance/electro group, I can initiate a stylish home page with many different colours. I instantly feel that a black background with bright, neon-like colours such as light blue, green and pink would suit a 21st century electro website. Working in combination with that, I will source new fonts and images to create a webpage that is coherent and modern.

Music Video Technical Analysis; Fenech-Soler - Demons

Music Video Technical Analysis; Daft Punk - Digital Love

To begin my study in to music videos I've written two technical analyses on existing videos. This is designed to greaten my awareness of the features of a professional music video which will help me later when creating my own. I've begun with Daft Punk's 'Digital Love' and in my post above I've studied Fenech-Soler's 'Demons'.

Media A2

Welcome to my 'Media A2' blog as I create a music video, accompanying website and album digipak.

This will chart my progress as I begin the development process from the pre-production stage, all the way through to post-production. All of my research and work in to this will feature on here, including the video itself when it is completed.

Today I start planning and devising ideas in to just what sort of video I'd like to create and who I'd like to do it with.